Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/107555
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dc.contributor.authorAbdullah, A.en
dc.contributor.authorHossain, M.en
dc.contributor.authorJoham, C.en
dc.date.issued2011en
dc.identifier.citationJournal of Internet Commerce, 2011; 10(1):17-34en
dc.identifier.issn1533-2861en
dc.identifier.issn1533-287Xen
dc.identifier.urihttp://hdl.handle.net/2440/107555-
dc.description.abstractThis study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases.en
dc.description.statementofresponsibilityA.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Johamen
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.rightsCopyright © Taylor & Francis Group, LLCen
dc.subjectBrain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trialen
dc.titleE-catalogs: how can brain hemisphericity relate to online shoppers' preferences?en
dc.typeJournal articleen
dc.identifier.rmid0030051881en
dc.identifier.doi10.1080/15332861.2011.558455en
dc.identifier.pubid226904-
pubs.library.collectionEntrepreneurship, Commercialisation, and Innovation Centre publicationsen
pubs.library.teamDS14en
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidJoham, C. [0000-0001-5628-7504]en
Appears in Collections:Entrepreneurship, Commercialisation, and Innovation Centre publications

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