Please use this identifier to cite or link to this item:
|Scopus||Web of Science®||Altmetric|
Full metadata record
|dc.identifier.citation||Journal of Internet Commerce, 2011; 10(1):17-34||en|
|dc.description.abstract||This study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases.||en|
|dc.description.statementofresponsibility||A.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Joham||en|
|dc.publisher||Taylor & Francis||en|
|dc.rights||Copyright © Taylor & Francis Group, LLC||en|
|dc.subject||Brain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trial||en|
|dc.title||E-catalogs: how can brain hemisphericity relate to online shoppers' preferences?||en|
|pubs.library.collection||Entrepreneurship, Commercialisation, and Innovation Centre publications||en|
|dc.identifier.orcid||Joham, C. [0000-0001-5628-7504]||en|
|Appears in Collections:||Entrepreneurship, Commercialisation, and Innovation Centre publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.