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Issue Date
Title
Author(s)
2010
Having a great vacation and blaming the wines: an attribution theory perspective on consumer attachments to regional brands
Stockl, A.
;
Brouard, J.
;
Cavicchi, A.
;
Faraoni, M.
;
Larreina, M.
;
Lecat, B.
;
Olson, J.
;
Rodriguez-Santos, C.
;
Santini, C.
;
Crouch, R.
;
Wilson, D.
;
Orth, U.
;
Academy of Marketing Science Annual Conference (2010 : Portland, Oregon)
2014
Consumer processing of interior service environments: the interplay among visual complexity, processing fluency, and attractiveness
Orth, U.
;
Wirtz, J.
2015
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, M.
;
Orth, U.
;
Cornwell, T.
2016
Healthy by design, but only when in focus: communicating non-verbal health cues through symbolic meaning in packaging
Karnal, N.
;
Machiels, C.
;
Orth, U.
;
Mai, R.
2016
Shopping experiences in visually complex environments: a self-regulation account
Orth, U.
;
Wirtz, J.
;
McKinney, A.
2017
Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model
Haberstroh, K.
;
Orth, U.
;
Hoffmann, S.
;
Brunk, B.
2013
Trust during retail encounters: a touchy proposition
Orth, U.
;
Bouzdine-Chameeva, T.
;
Brand, K.
2010
Formation of consumer price expectation based on package design: attractive and quality routes
Orth, U.
;
Campana, D.
;
Malkewitz, K.
2012
The accuracy of design-based judgments: a constructivist approach
Orth, U.
;
Malkewitz, K.
2012
Servicescape interior design and consumers' personality impressions
Orth, U.
;
Heinrich, F.
;
Malkewitz, K.
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Author
5
Malkewitz, K.
3
Crouch, R.
3
Rose, G.
2
Brouard, J.
2
Cavicchi, A.
2
Faraoni, M.
2
Gal, S.
2
Larreina, M.
2
Lecat, B.
2
Rodriguez-Santos, C.
.
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Satisfaction, Environment, Consum...
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Symbolic design; Explicit; Health...
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