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Type: Book chapter
Title: Improving innovation process performance and service quality in innovation networks
Author: Plewa, C.
Rampersad, G.
Troshani, I.
Kesting, T.
Citation: Making a Difference Through Marketing: A Quest for Diverse Perspectives, 2016 / Plewa, C., Conduit, J. (ed./s), Ch.[19], pp.267-282
Publisher: Springer
Publisher Place: Singapore
Issue Date: 2016
ISBN: 9811004625
Statement of
Carolin Plewa, Giselle Rampersad, Indrit Troshani and Tobias Kesting
Abstract: The prevalence of innovation networks is ever increasing, with the role of universities in national innovation systems increasingly being emphasised. This chapter investigates the use of an innovation management application (IMA) by the technology transfer office of a university-focused innovation network that focuses on commercialisation of technologies developed by university researchers. Innovation process performance emerged as an important mediator between characteristics of the innovation management application (compatibility of the technology, perceived ease of use and perceived usefulness) on attitude towards the technology, and toward the intermediary’s innovation orientation and service quality. Our research addresses marketing issues in the innovation context by relying on IMA as a means for fostering the underlying processes. Furthermore, the results extend the emerging literature on innovation process performance by not only establishing its relevance for an innovation network context but also by demonstrating its role as a mediator between IMA characteristics and attitude towards technology. The chapter concludes with an outline of managerial implications and future research directions.
Keywords: Innovation networks; innovation management application; innovation process performance; service quality; technology transfer offices
Rights: © Springer Science+Business Media Singapore 2016
RMID: 0030055967
DOI: 10.1007/978-981-10-0464-3_19
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Appears in Collections:Entrepreneurship, Commercialisation, and Innovation Centre publications

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