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Browsing "Business School" by Author Farrelly, F.

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PreviewIssue DateTitleAuthor(s)
2005Examining important relationship quality constructs of the focal sponsorship exchangeFarrelly, F.; Quester, P.
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.; Amis, J.; Cornwell, T.
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005Exploring consumer fanaticism: A fresh perspective on the concept of loyaltyChung, E.; Farrelly, F.; Beverland, M.; Quester, P.; Purchase, S.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Lee, A.Y.; Soman, D.
2008Exploring market orientation and satisfaction of partners in the sponsorship relationshipFarrelly, F.; Quester, P.; Clulow, V.
2001Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertisingBurton, R.; Farrelly, F.; Quester, P.
1997Integrating sports sponsorship into the corporate marketing function: an international comparative studyFarrelly, F.; Quester, P.; Burton, R.
2005Investigating large scale sponsorship relationships as co-marking alliancesFarrelly, F.; Quester, P.
2019Market intelligence dissemination practicesGebhardt, G.; Farrelly, F.; Conduit, J.
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
1998Organizational power gamesBurton, R.; Quester, P.; Farrelly, F.
1998Relationship Marketing as Related to the Sports IndustryFarrelly, F.; Quester, P.; Smolianov, P.
1998Sports sponsorship management: a multinational comparative studyQuester, P.; Farrelly, F.; Burton, R.
2016Student engagement: a multiple layer phenomenonConduit, J.; Karpen, I.; Farrelly, F.; Plewa, C.; Conduit, J.
1998The Australian Cricket board (ABC): Mapping Corporate RelationsFarrelly, F.; Quester, P.; Smolianov, P.
2003The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationshipFarrelly, F.; Quester, P.
2003What drives renewal of sponsorship principal/agent relationships?Farrelly, F.; Quester, P.
Showing results 10 to 27 of 27 < previous