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Adelaide Research & Scholarship
Adelaide Research & Scholarship
Browsing "Business School" by Author Farrelly, F.
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Showing results 1 to 20 of 27
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Issue Date
Title
Author(s)
2004
A new model of fan loyalty: Emotionally bonded involvement
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2000
A resource-based view of sponsorship management and implementation - resource identification and categorisation
Farrelly, F.
;
Fahy, J.
;
Quester, P.
;
O'Cass, A.
;
ANZMAC (2000 : Gold Coast, Australia)
2010
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, M.
;
Farrelly, F.
;
Quester, P.
1998
Brand Association and Memory Decay Effects of Sponsorship: the Case of the Australian Formula One Grand Prix
Quester, P.
;
Farrelly, F.
2005
Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures
Quester, P.
;
Beverland, M.
;
Farrelly, F.
;
Pechmann, C.
;
Price, L.
;
33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2006
Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
Farrelly, F.
;
Quester, P.
;
Burton, R.
2003
Collaborative communication in sponsor relations
Farrelly, F.
;
Quester, P.
;
Mavondo, F.
2004
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J.
;
Farrelly, F.
;
Quester, P.
2005
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, F.
;
Quester, P.
;
Greyser, S.
2005
Examining important relationship quality constructs of the focal sponsorship exchange
Farrelly, F.
;
Quester, P.
2005
Examining international alliances through sponsorship
Farrelly, F.
;
Quester, P.
;
Amis, J.
;
Cornwell, T.
2008
An exploratory model of consumer fanaticism: the processes leading to high-end loyalty
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005
Exploring consumer fanaticism: A fresh perspective on the concept of loyalty
Chung, E.
;
Farrelly, F.
;
Beverland, M.
;
Quester, P.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2008
Exploring consumer fanaticism: Extraordinary devotion in the consumption context
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Lee, A.Y.
;
Soman, D.
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
2001
Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Burton, R.
;
Farrelly, F.
;
Quester, P.
1997
Integrating sports sponsorship into the corporate marketing function: an international comparative study
Farrelly, F.
;
Quester, P.
;
Burton, R.
2005
Investigating large scale sponsorship relationships as co-marking alliances
Farrelly, F.
;
Quester, P.
2019
Market intelligence dissemination practices
Gebhardt, G.
;
Farrelly, F.
;
Conduit, J.
2004
New insights for managing sport sponsorship: Applying the resource based view of the firm
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)