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PreviewIssue DateTitleAuthor(s)
2009Consumers' orientation toward sport: Does it matter for sponsors?Palmer, K.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2005Investigating large scale sponsorship relationships as co-marking alliancesFarrelly, F.; Quester, P.
2012Unmasking the ambushers: conceptual framework and empirical evidenceMazodier, M.; Quester, P.; Chandon, J.
2010Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and FranceBal, C.; Quester, P.; Plewa, C.; Ratten, V.
2004Competitive advantage through sponsorship: A conceptual model and research propositionsFahy, J.; Farrelly, F.; Quester, P.
2003The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationshipFarrelly, F.; Quester, P.
2003Collaborative communication in sponsor relationsFarrelly, F.; Quester, P.; Mavondo, F.
2005Examining important relationship quality constructs of the focal sponsorship exchangeFarrelly, F.; Quester, P.

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