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Results 1-10 of 33 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2004A proposed activity and outcome framework for marketing in the new economyGoodman, S.
2008Une étude interculturelle des critères de choix d’un vin au restaurantCohen, E.; d'Hauteville, F.; Goodman, S.; Lockshin, L.; Sirieix, L.; International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2004What gives salespeople their competitive edge?Hemphill, E.; Dubelaar, C.; Geursen, G.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Interaction between the salesperson and customer: A framework for improving the sales outcomeHemphill, E.; Dubelaar, C.; Goodman, S.; Geursen, G.; American Marketing Association Winter Educators Conference (2005 : San Antonio, USA)
2003Competitive benefits: An outcome approach to marketing in the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2008Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumersGoodman, S.; World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
200910 stances on positioning through the eyes of a marketerGoodman, S.
2008Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneityMueller, S.; Rungie, C.; Goodman, S.; Lockshin, L.; Cohen, E.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2003A marketing activity framework for the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2008A cross-cultural comparison of choice criteria for wine in restaurantsCohen, E.; d'Hauteville, F.; Goodman, S.; Lockshin, L.; Sirieix, L.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)