The Craft of Remaking a Movie

Abstract

Reboots and remakes are the current flavour of the season. Spiderman, Blade Runner, Psycho, Godzilla… the list goes on. Despite the popular adage—if it isn’t broken don’t fix it—movie producers and directors seem to favour a remake or a reboot either to offer a fresh perspective or fall back on the commercial safety of a successful product. However, it is not an easy task to remake a classic or a successful movie, it is not as simple as changing the packaging and giving a fresh look and marketing the old product as a new launch. The commercial dynamics of movie industry are constantly changing, sometimes in tune with audience taste and sometimes out of tune with audience preferences. Against the backdrop of these changing dynamic, it is really a craft to successfully remake a movie.