Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29437
| Type: | Conference paper |
| Title: | Managing customer contact service through database marketing: developing a theoretical framework |
| Author: | Spencer-Matthews, S. Rao Hill, S. |
| Citation: | ANZMAC 2003 Conference Proceedings, 2003 / Rachel Kennedy, (ed./s), pp.CDROM 1207-CDROM 1216 |
| Part of: | ANZMAC 2003 Conference Proceedings |
| Publisher: | ANZMAC |
| Publisher Place: | CDROM |
| Issue Date: | 2003 |
| ISBN: | 0868039837 |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.) |
| Editor: | Rachel Kennedy, |
| Appears in Collections: | Aurora harvest 6 Business School publications |
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