Adelaide Research & Scholarship
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https://hdl.handle.net/2440/35332
| Type: | Conference paper |
| Title: | Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries |
| Author: | Zucca, G. Cohen, E. Goodman, S. Lockshin, L. |
| Citation: | Wine in the World, Conference II - Markets, Tourism and Globalisation, Florence, Italy. 8-10 June 2006 |
| Publisher: | UniCeSV |
| Publisher Place: | Florence, Italy |
| Issue Date: | 2006 |
| Conference Name: | Wine in the World Conference (2nd : 2006 : Florence, Italy) |
| Editor: | Leonardo Casini, |
| Appears in Collections: | Aurora harvest 6 Business School publications |
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