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https://hdl.handle.net/2440/41006
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Type: | Journal article |
Title: | Emerging Powers of Influence: The Role of the Anchor in Chinese TV |
Author: | Pugsley, P. Gao, J. |
Citation: | The International Communication Gazette, 2007; 59(5):451-466 |
Publisher: | Sage Publications Ltd. |
Issue Date: | 2007 |
ISSN: | 1748-0485 1748-0493 |
Abstract: | The focus of this study is the perceived influence of TV `anchors' (presenters) on Chinese television in the past 10 years or so, including the approaches and/or various institutional guidelines and disciplinary measures imposed by government departments and media institutions. Through the case of China Central Television (CCTV) and based on a theoretical framework that draws on the discourse of `news culture', the study explores the different types of `anchored' media presented in the genres of news and current affairs, and tracks the rise of four of China's most popular anchors in these genres. Using a combination of discourse, visual and policy analysis, this article illustrates how the popularity of high-profile anchor people in China since the mid-1990s has created a new type of influence, one not without its limitations but which may also contribute to a `public sphere' with Chinese characteristics. |
Keywords: | anchor CCTV Chinese television Dongfang Shikong Jiaodian Fangtan Shihua Shishuo Xinwen Lianbo Zhuchiren (anchor) |
DOI: | 10.1177/1748048507080870 |
Published version: | http://dx.doi.org/10.1177/1748048507080870 |
Appears in Collections: | Aurora harvest Media Studies publications |
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