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Type: Conference paper
Title: The role of involvement in the congruence-attitude relationship
Author: Turner, K.
Rao Hill, S.
Citation: Proceedings of ANZMAC 2007, 2007 / Ken Deans (ed./s), pp.491-500
Part of: Proceedings of ANZMAC 2007
Publisher: Australia & NZ Marketing Academy
Publisher Place: CDROM
Issue Date: 2007
Conference Name: Australia and New Zealand Marketing Academy Conference (03 Dec 2007 : Dunedin, NZ)
Description: Invalid ISBN 9781877156299 as shown on the publication
RMID: 0020075962
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Appears in Collections:Business School publications

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