Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/43946
Type: Conference paper
Title: E-service export performance: A preliminary conceptual framework
Author: Rao Hill, S.
Lu, V.
Citation: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006
Publisher: ANZMA
Publisher Place: CDROM
Issue Date: 2007
Conference Name: Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
Statement of
Responsibility: 
Sally Rao and Vinh Lu
Abstract: As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters.
Description: ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication
Rights: © 2007 ANZMAC
RMID: 0020075791
Published version: http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.html
Appears in Collections:Business School publications

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