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dc.contributor.authorWee, Lionelen
dc.contributor.authorBrooks, Ann Ireneen
dc.identifier.citationCultural Sociology, 2010; 4(1):45-62en
dc.description.abstractReflexivity as a concept has produced theoretical debates which have explored the relationship of social actors to agency and identity. Less attention has been paid to reflexivity as a commodity, that is, to the forms of reflexivity that different actors display and to the appropriateness of these forms. Actors who display appropriate forms of reflexivity are likely to be treated differently from actors who do not display such forms, thus resulting in a differential distribution of agency. It is increasingly apparent that reflexivity is a desired commodity which is not available to everyone. In other words, reflexivity as commodity implicates reflexivity as cultural capital. This article explores these issues through an analysis of personal branding and considers how reflexivity and personal branding are in fact emergent from cultural production.en
dc.description.statementofresponsibilityLionel Wee and Ann Brooksen
dc.subjectcommodification ; habitus ; personal branding ; reflexivity ; commodity ; identityen
dc.titlePersonal branding and the commodification of reflexivityen
dc.typeJournal articleen
dc.contributor.schoolSchool of Social Sciences : Gender, Work and Social Inquiryen
Appears in Collections:Geography, Environment and Population publications

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