Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/65277
Citations
Scopus Web of Science® Altmetric
?
?
Type: Journal article
Title: Asserting nationalism in a cosmopolitan world: globalized Indian cultures in Yash Raj Films
Author: Pugsley, P.
Khorana, S.
Citation: Continuum, 2011; 25(3):359-373
Publisher: Carfax Publishing Limited
Issue Date: 2011
ISSN: 1030-4312
1469-3666
Statement of
Responsibility: 
Peter C. Pugsley & Sukhmani Khorana
Abstract: Yash Raj Films is one of India’s most successful film production studios with a massive global market. The influence of a powerful Indian diaspora provides film directors from the Bollywood stable of Yash Chopra (Yash Raj Films) with a wealth of international settings. These settings in turn provide a site for an assertive Indian nationalism based upon the adoption of cosmopolitan lifestyles. This paper examines three recent films, Khabi Kushi Khabhie Gham, Khabie Alvida Naa Kehna, and Salaam Namaste!, to see how London, New York, and Melbourne are reconfigured as cities in which Indian e ́migre ́s make their mark – they are successful in their careers (mostly) and comfortable in their new surroundings. Such films are suggestive of a new ‘global cinema’ in which the geographical confines of national cinema are being stretched. Drawing on a tripartite thematic framework, we explore the visual geographies, the heightened consumption patterns, and the sense of global cosmopolitanism presented in these films. And while the underlying sentiment is that one always sees ‘home’ (i.e., India) as an idealized paradise, the new cosmopolitanism adopted by Indian e ́migre ́s in these films serves to highlight the ease with which Indian nationals can find success in global environments.
RMID: 0020109904
DOI: 10.1080/10304312.2011.562963
Published version: http://www.tandfonline.com/doi/abs/10.1080/10304312.2011.562963
Appears in Collections:Media Studies publications

Files in This Item:
File Description SizeFormat 
RA_hdl_65277.pdfRestricted Access208.17 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.