Adelaide Research & Scholarship
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https://hdl.handle.net/2440/69547
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| Type: | Journal article |
| Title: | The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis |
| Author: | Cheung, M. |
| Citation: | Journal of Pragmatics, 2010; 42(2):354-376 |
| Publisher: | Elsevier |
| Issue Date: | 2010 |
| ISSN: | 0378-2166 |
| Statement of Responsibility: | Ming Cheung |
| Keywords: | Cross-linguistic persuasive communication; Direct marketing; Sales e-mail; Message encoding; Socio-cultural context; Rhetoric |
| Rights: | Copyright 2009 Elsevier B.V. All rights reserved. |
| DOI: | 10.1016/j.pragma.2009.06.012 |
| Description (link): | http://www.journals.elsevier.com/journal-of-pragmatics/ |
| Appears in Collections: | Media Studies publications |
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