Adelaide Research & Scholarship
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https://hdl.handle.net/2440/69581
| Type: | Conference paper |
| Title: | The branding of quality liquor as a symbolic effort to bring China forward culturally: A comparison of Wuliangye with Absolut Vodka |
| Author: | Cheung, M. |
| Citation: | Proceedings of the 8th Annual International Conference on Communication and Mass Media, held in Athens, Greece, 17-20 May 2010 |
| Issue Date: | 2010 |
| Conference Name: | Annual International Conference on Communication and Mass Media (8th : 2010 : Athens, Greece) |
| Rights: | Copyright status unknown |
| Appears in Collections: | Aurora harvest Media Studies publications |
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