The potential advantage in the nexus of technologies, businesses, infrastructure, and culture

Abstract

Creative industries can help in initiating changes to urban planning and lifestyle choices. Being known as 'green' attracts new businesses to a region, facilitates collaboration between non-traditional business sectors, allows business innovation, grows tourism, and ultimately helps cities to brand themselves as 'liveable' and 'green' to residents. The creative industries are being involved in the cultural change more comprehensively, by being used to design new public communication strategies for information about planning targets, and to disseminate information about consumer choices. Using a few high profile examles e.g. tourism and hospitality, infrastructure development (such as urban planning of parklands, transport), and creative eco-building schemes, like ecoversities, and interviews with personnel involved in the new technologies used, the paper assesses how far creative collaborations can impact on cultural practices at the local level.