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Type: Journal article
Title: CSR-based differentiation strategy of export firms from developing countries: an exploratory study of the strategy tripod
Author: Cruz, L.
Boehe, D.
Ogasavara, M.
Citation: Business & Society, 2013; In Press(6):1-40
Publisher: Sage Publications Inc
Issue Date: 2013
ISSN: 1552-4205
Department: Faculty of the Professions
Statement of
Luciano Barin Cruz, Dirk Michael Boehe, and Mario Henrique Ogasavara
Abstract: This study investigates the influences of the strategy tripod, an established concept in the international business (IB) literature, on a corporate social responsibility (CSR)-based differentiation strategy for export firms. This strategy is conceived as consisting of product-level and firm-level CSR. Using a sample of 195 Brazilian export firms, the authors find that innovation capabilities, international market exposure, and institutional pressures significantly influence product-level CSR; however, the latter two factors influence firm-level CSR only through their mediating effects on product-level CSR. This study contributes to the existing CSR and IB literature in three ways. First, it integrates and systematizes the factors influencing CSR-based strategies into the three categories represented by the legs of the strategy tripod to help elucidate the previous research on the factors that drive CSR. Second, it suggests that exporters’ CSR strategies can be affected by social and environmental institutions based outside their home countries. Third, this study contributes to filling an important empirical gap in the research on CSR by focusing on export ventures from emerging countries.
Keywords: corporate social responsibility (CSR); international business; emerging markets
Description: Published online before print January 28, 2013
Rights: © 2013 SAGE Publications
RMID: 0020126874
DOI: 10.1177/0007650312473728
Published version:
Appears in Collections:Business School publications

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