Becoming a social entrepreneur: understanding motivations using life story analysis

Abstract

Using the life story method, 18 social bricoleurs (small scale social entrepreneurs) from eight countries were interviewed to identify motivations in becoming social entrepreneurs. Motivations included pull factors, such as an awareness of social injustice, and push factors, such as job dissatisfaction. Analysis indicates that social bricoleur motivations are similar in different cultures. When referring to the present or future, many social entrepreneurs seek scalability, i.e., an expansion of their vision and actions evolving from small scale organisations to larger organisations that serve multiple populations and needs.